M R . N I C E T I E B Y C H R I S B O S H
Fashioning celebrity brands is a challenge on its own. This exclusive, limited-edition packaging was created for the launch of Miami Heat Chris Bosh’s line of sophisticated neckwear. The Mr. Nice Tie event took place at a well-known clothier in New York with the Who’s Who of the music and entertainment industry in attendance.
WHAT WE DID
Branding
Packaging
Look Book
Launch Event Materials
Celebrity Invitations
Printing and Production
